When a business idea comes from a deeply personal place, it often carries more drive, more urgency, and more heart. That’s exactly the case with Project Life, founded in 2022 in Toronto by Dr. Yun Ye and his daughter, Selina.

Their story started not in a boardroom, but in a family home—when Selina and her husband struggled with infertility. After years of uncertainty, they turned to Dr. Ye’s Traditional Chinese Medicine (TCM) formulations, developed over decades of clinical work. The results changed their lives. Now, they’re using that experience to help others across the globe.

“Going through it ourselves showed us how isolating the journey can be,” Selina says. “We wanted to create something that gives people hope, but also a real, personalised path forward.”

From Clinic to Scalable Solution

Before Project Life existed, Dr. Ye had already built a respected reputation in fertility care. With over 40 years of clinical expertise, he had helped thousands of patients. But his work was limited to those who could visit his practice in person.

That limitation bothered them both. “We kept asking—how can we take this knowledge and make it accessible to anyone, anywhere?” Selina recalls.

The answer became Project Life: a platform built to deliver personalised herbal fertility solutions to clients worldwide. They started with one powerful tool—a 50-question quiz, powered by AI and informed by thousands of data points drawn from Dr. Ye’s 40 years of clinical experience and patient outcomes.. This questionnaire identifies each person’s unique fertility challenges, allowing the team to create customised herbal formulations.

Solving the “Last Resort” Problem

Many people who reach Project Life have been trying to conceive for years. They’ve often gone through multiple IVF or IUI cycles without success. Some have been told there are no other options.

“These are not just medical cases—they’re emotional ones,” Dr. Ye explains. “We don’t just aim for pregnancy. We aim for health and balance first.”

The approach works. With a reported 75% success rate and thousands of positive stories, Project Life has become known as a trusted alternative for conditions like PCOS, low AMH, repeated IVF failure, and unexplained infertility.

Clients also report benefits beyond fertility—more regular cycles, better sleep, improved mood, and higher energy.

Expanding Beyond the First Goal

While helping women conceive was the starting point, Project Life quickly saw the need to widen its focus. They now offer men’s fertility formulations and post-conception protocols designed to support a healthy pregnancy.

Every client’s progress is tracked in their internal clinical outcomes database. This not only measures effectiveness but also contributes to future research in natural fertility care.

“We want our results to speak for themselves,” Selina says. “Tracking outcomes means we can constantly improve and also show people what’s possible.”

Standing Apart in the Fertility Market

Fertility care is often dominated by clinical interventions like IVF. While these treatments can be life-changing, they’re not the only option.

Project Life’s stance is clear: root cause first, symptoms second.

“We treat the body as a whole,” Dr. Ye says. “If we can restore balance, the body will often do the rest.”

This philosophy challenges the industry norm. It also places control back in the hands of the patient, something Selina believes is key. “Too often, people feel powerless in this process. We want to change that.”

Lessons for Health Entrepreneurs

Project Life’s growth offers lessons for other entrepreneurs in health and wellness:

1. Start with a proven foundation. Dr. Ye’s decades of clinical work gave the business credibility from day one.
2. Make it personal. Selina’s own experience made the brand relatable and empathetic.
3. Use data for trust. The clinical outcomes database adds transparency and accountability.
4. Solve for the whole person. Physical results matter, but so does emotional well-being.

More Than a Business—A Movement

The founders see Project Life as more than a service—it’s a shift in thinking. They want to normalise natural fertility care as a valid, first-line option.

“IVF will always have a place,” Selina says. “But for many, there’s a better starting point. We want people to know they have choices.”

For them, success isn’t just measured in pregnancy announcements. It’s in the emails from clients who say they feel like themselves again. It’s in the hope restored to couples who were ready to give up.

The Road Ahead

Looking forward, Project Life plans to expand their reach through more international partnerships, research collaborations, and education initiatives. The aim is to keep breaking down barriers to access and changing the conversation around fertility.

As Dr. Ye puts it: “We started by helping one person. Now, we want to help thousands more find their way back to health, hope, and family.”