Alona Shevtsova honoured as Woman Entrepreneur in fintech 2025 at Brit Fintech Awards
Sends is proud to announce that its CEO, Alona Shevtsova, has been honoured with the title of Woman Entrepreneur in Fintech of the Year at the prestigious Brit Fintech Awards.
The awards ceremony was held on Friday, 3rd October, at One George Street, London, bringing together leading entrepreneurs, investors, and visionaries from across the UK and the international fintech landscape.
The award recognises Alona Shevtsova’s outstanding leadership, innovation, and dedication to advancing financial technology solutions that drive inclusion, transparency, and efficiency in global payments.
“This award is not just a personal achievement, but a recognition of the incredible work our Sends team does every day,” said Alona Shevtsova, CEO of Sends. “The fintech industry is about breaking barriers, building trust, and shaping the future of financial services. I am honoured to be recognised among such talented peers and remain committed to driving innovation that empowers both businesses and individuals worldwide.”
In 2025, Sends took a major step forward by launching a versatile platform designed for both personal and business use. The platform allows users to open accounts, issue digital bank cards, connect acquiring services, and more. Over the past year, Sends has seen rapid growth in its client base.
The recognition at the Brit Fintech Awards highlights Alona Shevtsova’s role as a trailblazer for women in technology and Sends’ growing impact on creating the financial services platform.
About Sends
Sends is a financial service provider headquartered in London. Since 2017, it has offered a comprehensive range of payment solutions as the FCA-authorised Electronic Money Institution (EMI). The company’s mission is to upgrade the banking experience by providing a functional alternative to traditional bank accounts.
